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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
- Sales Rank: #64294 in Books
- Brand: Brand: Cengage Learning
- Published on: 2013-07-16
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 8.50" w x 1.25" l, 3.35 pounds
- Binding: Hardcover
- 768 pages
- Used Book in Good Condition
Review
Preface. About the Authors. PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. PART II: DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 4A. Problems in Applying the Linear Regression Model. 5. Business and Economic Forecasting. 6. Managing in the Global Economy. 6A. Foreign Exchange Risk Management. PART III: PRODUCTION AND COST. 7. Production Economics. 7A. Maximization of Production Output Subject to a Cost Constraint. 7B. Production Economics of Renewable and Exhaustible Natural Resources. 8. Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production Function. 9. Applications of Cost Theory. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, and Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Best-Practice Tactics: Game Theory. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information Economics. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendices. A. The Time Value of Money. B. Tables. C. Differential Calculus Techniques in Management . D. Check Answers to Selected End-of-Chapter Exercises. Glossary. Index. Notes. Web Appendices.
About the Author
James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics, he has co-authored several well-known books on financial management.
R. Charles Moyer earned his B.A. in Economics from Howard University and his M.B.A. and Ph.D. in Finance and Managerial Economics from the University of Pittsburgh. Dr. Moyer is Dean Emeritus of the College of Business at the University of Louisville and Professor of Finance and Entrepreneurship. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Dr. Moyer also has taught at the University of Houston, Lehigh University, and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Dr. Moyer has taught extensively abroad in Germany, France, and Russia. In addition to this text, Moyer has coauthored two other financial management texts. He has been published in many leading journals, including Financial Management, Journal of Financial and Quantitative Analysis, Journal of Finance, Financial Review, Journal of Financial Research, International Journal of Forecasting, Journal of Economics and Business, Strategic Management Journal, and Journal of Industrial Organization. Dr. Moyer has been a member of the Board of Directors of King Pharmaceuticals, Inc. and is on the board of Capitala Finance Corporation, the board of Enterprise Community Fund I, the board of US WorldMeds, and the board of Summit Biosciences.
Frederick H. deB. Harris (Rick) is Professor of Economics and Finance at the Schools of Business, Wake Forest University. Dr. Harris holds a Ph.D. from the University of Virginia and a Dartmouth College A.B. in Economics. His specialties are pricing tactics and capacity planning in product markets as well as price discovery in financial markets and security market design. He has taught managerial economics required courses in the M.A. in Management and M.B.A. programs and elective B.A., B.S., M.S., M.B.A., and Ph.D. courses at Wake Forest, the University of Texas, and William and Mary, as well as several universities in France, Italy, Germany, and Australia. Dr. Harris has earned two school-wide Educator of the Year awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty (Inc., 1998 and 2001), Outstanding Faculty (Business Week's Guide to the Best Business Schools, 1997-2004), Board of Associate Editors (Journal of Industrial Economics, 1988-2003), and the Runner-up Prize (European Corporate Governance Institute, 2007). His numerous publications have appeared in leading journals in economics, finance, and operations, such as the Review of Economics and Statistics, The Journal of Financial and Quantitative Analysis, Journal of Financial Markets, The Journal of Operations Management, and The Journal of Business Ethics. He also writes with practitioners in the Journal of Trading from Institutional Investor Inc. and in the Inform's Journal of Revenue and Pricing Management.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Not a fan...
By J. S
Not a huge fan of this book... I had to get it for an MBA class, but we hardly used it. The topics seem out of order, and I don't think the information is organized well.
0 of 0 people found the following review helpful.
Four Stars
By Abarrera
Interesting book. Its a little confusing but it gives a lot of examples to understand the subjects.
0 of 0 people found the following review helpful.
good book
By mobozzy
This is a good quality text book - we ordered it for school and didn't have any complaints.
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